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Insider Secrets that Unlock the Mystery of Working with Realtors

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How to Handle Demanding Realtors

The Realtor calls at 7:00 pm on a Friday evening, and without saying hello or offering any pleasantries, wants to know the status of a file. Before you can respond you sense they’re perturbed, like the world is about to come to an end if you don’t give them the answer they need. Communicating with […]

3 Questions to Ask Every Real Estate Agent

Are you meeting agents and getting nowhere with conversation? Do you feel like you fail to make a connection, get a superficial response, and walk away feeling like you accomplished little besides a sales pitch? Maybe you aren’t asking the right questions to get agents talking. Today’s article helps laser focus your questions for agents […]

What 1500 Loan Officers Said About Marketing to Realtors

I have collected data from over 1500 loan officers marketing to Realtors. It’s proven to be enlightening and beneficial. The primary driver for surveying was to learn what is the biggest obstacle loan officers marketing to Realtors face. Although there are many responses one stands out more clearly than the others. As Richard Dawson, the […]

How to Calculate Your Income Goal

Hopefully you’ve never been the recipient of the Christopher Columbus Award. This award is given to people who don’t know where they’re going, have no idea where they are when they arrive, and upon returning, don’t know where they have been. How important is it to know what you want and where you’re going? A […]

How to Help Agents Find Buyers

Meeting with an agent and giving a presentation is just that – a sales pitch. Even if you demonstrate that you have skill or deliver great customer service, you are still focusing on one thing: closing loans. What you really need to do is develop a true relationship, not just a presentation. What are the […]